• Tentang UGM
  • IT Center
  • EnglishEnglish
    • Bahasa IndonesiaBahasa Indonesia
    • EnglishEnglish
Universitas Gadjah Mada Center for Southeast Asian Social Studies
Universitas Gajah Mada
  • Home
  • About Us
    • Overview
    • Researcher
    • Partner Researcher
    • Partner
    • library
  • Research
    • Research
    • Clusters
  • Program
    • MMAT (SUMMER COURSE)
      • SUMMER COURSE 2021
      • SUMMER COURSE 2022
      • SUMMER COURSE 2023
    • Symposium on Social Science (SOSS)
      • Symposium on Social Science (2018)
      • Symposium on Social Science (2020)
    • SEA MCA
    • SEA Gate
    • SEA Talk
    • SEA Chat
    • SEA Movie
    • INTERNSHIP
      • DOMESTIC INTERNSHIP
      • INTERNATIONAL INTERNSHIP
      • Intern’s Activities
    • Workshop Kominfo
  • Publication
    • Book
    • Journal
    • Proceeding
  • Academic Essay
    • Culture & Linguistics
    • Digital Society
    • Economic and Social Welfare
    • Education
    • Media & Communication Studies
    • Law & Human Rights
    • Politics and International Relations
    • Article Guidelines
  • Home
  • internship
  • Intern's Activities
  • SEA CHAT #38 – Beauty Pageant to the Philippines: Will the Global Influence Stop Along with the Winning Streak? By Yumna Amalia Maghfirah

SEA CHAT #38 – Beauty Pageant to the Philippines: Will the Global Influence Stop Along with the Winning Streak? By Yumna Amalia Maghfirah

  • Intern's Activities
  • 9 March 2023, 13.09
  • Oleh: pssat
  • 0

On 9th February, 2023, an intern, Yumna Amalia Maghfirah, presented about the Philippines Beauty Pageant industry and how it helps the country itself diplomatically and economically, and how the Filipinos support the beauty pageants. SEA CHAT #38 was attended by 13 Indonesian interns and 3 international interns from Myanmar and the Philippines. 

 

The speaker started the presentation by explaining how the beauty pageant emerged from the ancient Greek and 19th century until the 21st century through different major shifts year by year. Later in the 1950s, this developed as decolonisation and rising nationalism. When the beauty pageant became an example of “women empowering women”, and with the purpose of using femininity to represent world issues and raising awareness for culture, the Philippines also applied this as national aspiration. 

 

Generally, the Filipinos are obsessed with beauty pageants (as a result of Spanish- and American-colonised), and it is a part of Filipinos’ lives, even as a way to escape poverty and that participating and winning beauty contests will change their lives. The speaker took the case of Imelda Marcos as an example, whose family went bankrupt and grew up poor. However, when she won the local beauty pageant at the age of 18, she led a better life with Marcos. 

 

The participants and attendees of SEA CHAT #38 discussed beauty pageant contributions in the global community and if it is a mere beauty showcase and entertainment. Moreover, the Philippines beauty pageant industry promotes national culture, specific global issues awareness, and establishment of inclusive communities. Additionally, it brings national branding (in terms of developing their own human resources and competing in a global contest to reconstruct their image as a “colonised country”), and boosts tourism along with diplomacy and advocacy (beauty pageant as an instrument to conduct public diplomacy and representing marginalised society and underground community). 

 

The nation enhances the beauty pageant industry through national and social media, beauty camps (intensive training and efforts of everyone behind it), and there are several investments and sponsors from many conglomerates and corporations and companies which is beneficial for business companies at the same time. 

 

The speaker then highlighted the part of the Filipino beauty pageant – not winning the top 16 placement during the Miss Universe 2022 despite the former candidates from 2010-2021 sustained the longest streak. It becomes questionable for the speaker to address the future beauty pageant industry in the Philippines. However, the global domination will not end along with their winning streak because of overseas Filipinos who established their own beauty pageant, involved industries (for example: fashion designers and make-up artists), and national culture and Filipinos who believe in the voice of the beauty queen and their obsession. 

 

The session was a fruitful discussion from the attendees and participants could also hear the perspectives of a Filipino intern, and how the beauty pageant industry can be toxic in certain ways and how it is effective in terms of soft power diplomacy across the world, especially underlining the Southeast Asian region. 

 

Written by: Phoo Wai Yan Myint

Leave A Comment Cancel reply

Your email address will not be published. Required fields are marked *

*

Recent Posts

  • Sharing Session “Sustainable Agriculture in the Philippines” by Wiweko Rahadian Abyapta
  • SEACHAT #39: Towards a Transnational View: Pencak Silat in the United States of America by Dyny Wahyu Seputri
  • SEA CHAT #38 – Beauty Pageant to the Philippines: Will the Global Influence Stop Along with the Winning Streak? By Yumna Amalia Maghfirah
  • Sharing Session “Reflection on Childhood” by Phoo Wai Yan Myint
  • CESASS Welcomes Guests from National Chengchi University (NCCU), Taiwan

Archives

  • March 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • May 2022
  • March 2022
  • February 2022
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • January 2021
  • December 2020
  • November 2020
  • June 2020
  • May 2020
  • March 2020
  • February 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015

Categories

  • Academic Essay
  • activities
  • Activity
  • Book
  • Conference and Symposium
  • Culture & Linguistics
  • Digital Society
  • Economic and Social Welfare
  • Education
  • Intern's Activities
  • internship
  • Journal
  • Law & Human Rights
  • Media & Communication Studies
  • Politics and International Relations
  • Proceeding
  • research
  • SEA Gate_eng
  • SEA Movie_eng
  • SEA Talk_eng
  • Uncategorized
  • workshop_eng

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • web instansi
Universitas Gadjah Mada

Center for Southeast Asian Social Studies
Universitas Gajah Mada

Gedung PAU, Jl. Teknika Utara
Daerah Istimewa Yogyakarta 55281
pssat@ugm.ac.id
+62 274 589658

Instagram | Twitter | FB Page | Linkedin | 

© Universitas Gadjah Mada

KEBIJAKAN PRIVASI/PRIVACY POLICY

[EN] We use cookies to help our viewer get the best experience on our website. -- [ID] Kami menggunakan cookie untuk membantu pengunjung kami mendapatkan pengalaman terbaik di situs web kami.I Agree / Saya Setuju